And the best part is you don't need a degree in photography or Photoshop to use them. They're an easy and efficient way of achieving a consistent style for all your photos. Simply put, they're custom filters that are applied to photos using Adobe Lightroom and Lightroom Mobile. Got a sexy smoothie bowl that needs a little more colour? Presets. Keen to make your sunset snaps pop? Presets.
Want those light blue hues from the Greek Islands? Presets. Over the last few years, the appeal of presets has grown, as would-be influencers and day to day smartphone photographers look to achieve amazing photos similar to their favourite creator. Have you ever wondered how your favourite photographer or Instagrammer creates such unique, amazing edits on their photos and feeds? The simple answer is through Lightroom presets.
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